Companies that want to have a high level of sales and a large audience should look into the issue of online stores.

Creating the perfect website can only be guaranteed by a quality e-commerce platform. A good platform should contain all the necessary features that you may need in the process of creating and growing a business.

To choose the most suitable e-commerce platform, you need to carefully analyze each of them to find all the pros and cons. Moreover, you need to collect information about the fees for these platforms in order to understand how profitable certain offers are.

However, what exactly are the features worth investigating in order to understand how successful a particular platform is? Today we’ll go through the list of three features together, as well as look at the most popular platforms in more detail.

It is important for the site administrator to have all the useful and important features in order to be able to easily manage the store. Accordingly, you should analyze your store in order to understand which features will be needed specifically for you. However, there is also a standard set of functions that will be useful to everyone, so we will use its example today to understand.

Here are the required functions:

  • The ability to easily manage your own content;
  • SEO: advanced features, layouts, friendly codes;
  • Analytic functions;
  • Timely and detailed reporting;
  • Create your own blog, a section with personal articles about products, companies, employees, etc;
  • Email marketing, different options;
  • Various payment systems, available transactions;
  • Ability to easily scale or add new features.


Shopify has a simple and accessible interface. It has a large number of themes and useful plugins.  This platform allows you to integrate different applications and add features. It also provides customers with a good level of security, speed and other goodies if professionals work on the site.  With all that being said, Shopify isn’t very SEO friendly and can also be quite banal. Try to find a team of professionals to create exactly what you want to see.

  • Low Cost
  • Easy to set up
  • Easy to keep in good condition
  • Complicated SEO system


Magento also requires the hiring of specialists (who can be found here:, however, this platform performs well in conjunction with SEO features. Moreover, this platform allows you to easily and quickly scale, make changes or remove unnecessary programs. The downside may be that the hosting of this platform is paid.  Magento still deserves attention from companies looking to move to the web, as the rest of the features are available.

  • The ability to customize
  • A large number of themes and plugins
  • SEO friendly
  • Open source
  • Paid hosting


WooCommerce is known for working alongside WordPress. In addition, this platform is good for newcomers, start-ups or for creating a website from scratch. However, for large organizations, WooCommerce is not the best option, as this tool offers low levels of security and scalability. Therefore, large companies will have to spend on some other option.

  • WordPress base
  • Low cost
  • Good for start-ups
  • Bad for big enterprises
  • Lack of features 

Summing up

All three platforms have several significant advantages. Each of them is good in its own way, however, in order to choose the best one, you should analyze your business in order to make the right decision. When looking for the right e-commerce platform, pay attention to all aspects of the program so you don’t run into any pitfalls. Read people’s reviews, look for examples of work, study versions and updates to know what to be prepared for. Moreover, do not hesitate to ask for help from specialists or outsourcing companies. There is nothing wrong with looking for ways to grow your business.

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